中國7000萬中產階級，正在消亡。深圳50萬個中產階級家庭消亡。中國中產階級崩潰真相大揭密！鋼琴市場崩盤、奢侈品銷售滑坡、國際學校紛紛停辦，中產階級神話崩塌。中國互聯網大裁員｜中國經濟危機｜中產末路

中國7000萬中產階級，正在消亡。深圳50萬個中產階級家庭消亡。中國中產階級崩潰真相大揭密！鋼琴市場崩盤、奢侈品銷售滑坡、國際學校紛紛停辦，中產階級神話崩塌。中國互聯網大裁員｜中國經濟危機｜中產末路

The worst thing is not the current predicament but the increasingly cruel reality that makes the middle class gradually lose hope. This is a sentence that has been circulated on the Internet recently to describe the current situation

Of the middle class. The luxury consumer goods market that once symbolized status is on the verge of collapse. International schools have closed down one after another. There are various signs indicating that the golden age of the middle class is gone forever.

When piano sales fell off a cliff and once reached the top of the trending search, this news was quickly coordinated by a certain wave and the entry was deleted . However, the fact is that the piano industry is changing. After experiencing an unprecedented bleak moment,

Take the leading domestic piano brand Zhujiang as an example. In the first three quarters of last year, its main business revenue fell sharply by 31.47%, and its net profit plummeted by an astonishing 93.54%, leaving only 6.4751 million yuan . Its profitability has completely collapsed . At the same time,

Piano stores that serve as piano sales terminals have also closed their doors. According to incomplete statistics , at the beginning of 2022, there were 25,000 piano stores in China, and nearly 30% of them closed down in just one year.

Once upon a time , piano stores were the place where parents rushed to choose for music training. There is no way to escape bad luck , and even second-hand shopping platforms are reluctant to part with a large number of pianos in their inventory at discounts. Many of them are brand-name pianos that originally

Cost tens of thousands of yuan. Now you can take them home for only four to five thousand yuan , and sometimes even give you a piano stool. Pianos are growing at an unprecedented speed. Developing in the direction of civilianization. Prices once soared to extremely high levels, but now they are lying in the

Dust . Just as the ancient poem describes, prosperity must inevitably decline . Under the double blow of upstream manufacturers and downstream sales, the piano training industry is naturally not immune. Many training institutions are suffering from a lack of students. Among them were some former industry leaders who chose to close their doors.

For a time, the entire piano industry chain was filled with a chill. Why did the already tepid piano market suddenly cool down collectively? According to industry insiders, there are mainly three reasons: First, the consumption power of the middle class has suddenly declined

And is not able to support the expensive piano and subsequent education expenses; second, parents have gradually realized that learning piano for their children cannot bring substantial help in further education and employment; third, piano and other arts The cancellation of the bonus point policy for extracurricular specialties

Has caused parents to lose their determination to let their children learn piano. It can be said that the bleak piano market is a microcosm of the declining consumption power of the middle class. In fact, it is not just pianos , including watches, cars, red wine, etc. Many high-end luxury goods market segments

Have also ushered in an unprecedented cold winter in the past year or two. Taking the watch industry as an example, data from industry monitoring organization Watch Charts shows that the global second-hand luxury watch market price index has dropped by 13.8% in 2023. Among them,

The transaction volume and prices of top luxury watch brands such as Rolex, Patek Philippe, and Audemars Piguet have continued to decline. The Swiss watch business once relied on the Chinese mainland market to monopolize more than 30% of global sales. However, the latest report from Bain Consulting shows that

In the past two The watch market in mainland China has shrunk by 20-25% in 2018. Oriental rich people are no longer able to handle the consumption frenzy of luxury watches. Once upon a time, these luxury goods were regarded by many middle-class families as a symbol of success and a label of the elite.

However, now they used to represent Consumer goods for status and status are falling into the dust one after another. It also indicates that more and more middle class people are losing their consumption power in the economic downturn and their status is falling . Outside the luxury goods market,

Another area closely tied to the middle-class label, international schools are also being closed and delisted collectively. Recently, the Singapore Invit Kindergarten in Shenzhen suddenly announced its closure, which caught many parents off guard. Prior to this, many well-known international schools in Shenzhen,

Such as Harrow Reed School, Nanshan Chinese and English School Prince Bay Experimental Department, etc. have also closed down one after another. Even international schools in some provincial capital cities in the central and western regions have ended their operations early. The fundamental reason for the collapse of these international schools

Is that their operating costs have greatly exceeded their actual income. The problem we are facing is a serious shortage of students. Against the background of China’s current slowdown in population growth, the number of school-age students has dropped sharply , resulting in the inability of many international schools to fill their quota.

While the number of students has decreased, the consumption power of middle-class families has also declined. The current tuition fees of international schools in China It usually costs 200,000 to 300,000 yuan per year, far exceeding the international average. This has become a heavy burden for many middle-class families.

The last item in the three-piece package is to take care of the child full-time. It is also a portrayal of being unable to afford any luxury goods. The cold winter of consumption and the wave of closures of international schools all reflect the current comprehensive decline in the consumption power and expectations of

The middle class . In fact, this decline is not without warning. From a theoretical analysis of Marxism, there is no middle class at all. The middle class is only high-quality workers. Synonymous with people, the heyday of China’s middle class

Was the result of wealth accumulation relying on the appreciation of housing prices and the stock market . However, under the background of economic structural adjustment, these old ways of getting rich have gradually become ineffective. The real estate market has entered a correction cycle from a high point to

A bull market in the stock market. The situation also ended. At the same time , the Internet industry ushered in a new round of cold winter. In the past 10 years, the high salaries of Internet companies have attracted a large number of highly educated talents to join,

And also spawned a large number of middle class people who rely on technological dividends to achieve class transition. But in 2022 Since the beginning of the year, many Internet giants such as Alibaba and Tencent have laid off employees. Reports show that the number of layoffs exceeds 100,000. This means that

The middle class’ previous channels for rapid wealth appreciation through financial assets and the Internet industry are disappearing. More and more middle class are facing a decline in income. , the dilemma of shrinking consumption,

Which has also led to a cliff-like decline in their consumption of luxury goods that they used to use to show their identity and status. Once upon a time , these luxury goods were their way of moving closer to the upper class,

And they were a sign of being on the same starting line as successful people. But times have changed. Moving to the golden signs that brought them glory in the past has now become a yoke on their shoulders. Under the pressure of a sharp decline in income,

Many middle-class families have to sell their luxury watches and bags and transfer the glory of the past at a low price. According to data from second-hand trading platforms, the price is high. The transaction speed of second-hand luxury goods is constantly slowing down , and prices are still falling.

Bags that originally cost tens of thousands of yuan can now be bought for 500-1,000 yuan. While bidding farewell to material luxury goods, more middle-class families are also struggling. In addition to international schools, The suspension has left families who were originally raising their children full-time with nowhere to place their children. In addition,

More and more middle-class people have lost their jobs in the wave of layoffs. The high education, skills and experience they were once proud of have lost their meaning in this era. According to relevant surveys,

More than 80% of Middle-class families have canceled or postponed large-ticket purchase plans such as replacing houses, cars, and home appliances, and their consumption of food and daily necessities has also been reduced. Many people have to shrink their hands to avoid unnecessary expenses . However, even so

, many middle-class families are still in debt . Credit cards make a living. In the eyes of these middle class people, the consumer goods that used to represent dreams and struggle have now become a continuation of the wound. They constantly remind their owners of their former ambitions and lofty identity, which

Is in stark contrast to the reality of cowardice and decadence. This heart-rending feeling The contrast is far more painful than the poverty of life. What makes the middle class most desperate is that the end of this situation seems to be far away. In the environment where the global economic growth is slowing down,

Domestic housing prices, stock markets, GDP and other indicators are all weakening. Opportunities for class wealth appreciation and class promotion are gone forever. What they can do in this situation may be to have fun and learn to adapt to the new living conditions. After all, in this era

, no one can say how long they can persist in the next layoff. Will Tide Zhong be kicked out?

中國中產階級正經歷前所未有的經濟寒冬，鋼琴市場崩潰、奢侈品銷售滑坡、國際學校紛紛停辦，一切都彰顯了中產階級神話的崩塌。 在這個影片中，我們將深入分析「作死三件套」帶來的衝擊，揭示中產階級的困境和逐漸失去希望的現實。 了解深圳50萬中產階級家庭的消亡真相，以及背後的原因和影響。 如果你關心中國中產階級的現狀和未來，務必收看本視頻，不容錯過！

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